Now that our website is updated with new inventory and pricing every every 30 minutes, our webmaster has advised us that it's time to provide a monthly e-newletter to our customers.  Mark, our web guy,  lives on a sailboat near the Pacific Ocean and has time to think up these grandiose ideas!  Initially we resisted this idea for two reasons 1- nobody likes unsolicited mail, and 2-  What do we have to talk about?

Our first objection was easily overcome because Firetec's e-mail list is comprised of people who have contacted us directly about our units.   We don't purchase names, nor do we sell them.  We have control of our customer list and can omit any address at any time upon request.  If you don't want to hear from us, we won't send anything to you.

Our second objection ("what do we have to talk about?") came from our conviction that it's not our job to tell firefighters how to do their jobs.  It's not our place to tell fire departments what they need, rather, it's our charge to find it.    However, Mark pointed out that we spend over 40 hours a week talking with and listening to firefighters.  He reminded us that Firetec sells more apparatus than any other company in America - which means we do have a very unique perspective on this industry!

We also know from our web traffic that the Firetec website has information firefighters crave.   The last time we sent an email out to our customers, our traffic increased 460%.   One thing I've learned over the past 9 years in this industry is that people - civilians and firefighters alike- think fire trucks are cool.     

Thus, here is the first newsletter.  We're starting with some features which we know are popular in magazines: new delivery information and featured units for sale.  Additionally, you'll see a customer photo, some facts about how far apparatus is shipped, maybe some sale price data.  Around trade-show time we might sprinkle in some opinions on things like where to find the best chocolate cake in Indianapolis when you travel to FDIC.  The most exciting feature we will carry is a column by our friend Capt. Dave Fornell .  This is your newsletter, what do you want to know? *****

Recently at Firetec:  Some sellers have decided to be proactive this fall by deeply discounting their apparatus in order to insure that they sell before winter.

Is deeply discounting used fire trucks the only way to move them? Absolutely not. Firetec prides itself in getting top dollar for our sellers, capturing market value which is two or three-times what any dealer (wholesaler) will ever pay. The discounting is in place to capitalize on the inevitable year-end flurry of sales, and to move older units which simply don't hold market value. We continue to strive for top dollar on a daily basis.